Course curriculum

    1. Course Details

    2. Welcome to the Course!

    3. Before we begin...

    4. Assignment: Brand Your B Workbook

    1. Module 1: The B Corp Brand

    2. Your Brand + B Corp

    3. The B Corp Brand Narrative

    4. Behind the B

    5. Brand Communication

    6. Test your learning

    7. Assignment: Brand Your B Workbook

    8. Resources

    1. Module 2: Crafting Your B Corp Story

    2. Your B Corp Values

    3. The Story in Your B Impact Assessment

    4. Key Stakeholders/Audiences

    5. Test your learning

    6. Assignment: Brand Your B Workbook

    7. Resources

    1. Module 3: Announcing Your Certification

    2. Internal Announcement

    3. External Announcement

    4. Ongoing Communications

    5. Test your learning

    6. Assignment: Brand Your B Workbook

    7. Resources

    1. Module 4: B Lab's Marketing Campaigns

    2. B Corp Month

    3. Earth Month

    4. Holiday Campaign

    5. Test your learning

    6. Assignment: Brand Your B Workbook

    7. Resources

    1. Module 5: B Corp Marketing Assets

    2. The B Corp Brand Visual Identity

    3. Permitted Usage of the B Corp Brand

    4. Application of the B Corp Branding Assets

    5. Test your learning

    6. Assignment: Brand Your B Workbook

    7. Resources

About this course

  • Free
  • 59 lessons
  • 1.5 hours of video content

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